Our client, a leading ed-tech company offering innovative training and apprenticeship programs to both B2B and B2C audiences, is seeking a Marketing Product Strategy Senior Manager to lead and shape their product marketing function. This is a unique opportunity to make a significant impact on market growth and success by building the product marketing engine, driving go-to-market strategies, and ensuring that products resonate with target audiences.

You will report into the CMO and drive the development and execution of comprehensive product marketing strategies for a portfolio that includes apprenticeships and trainings.

Responsibilities:

• Create and lead the product marketing capability, defining frameworks for success.
• Develop and execute the Go-To-Market strategy, positioning, and messaging for new and existing products.
• Collaborate closely with Product, Marketing, Sales, and Enablement teams to align product launches and messaging.
• Conduct deep market research and synthesise customer insights to refine strategies and create product-market fit.
• Define product positioning and unique selling propositions based on customer needs and competitive analysis.
• Monitor performance and optimise marketing initiatives using data-driven insights.
• Lead the creation of impactful product assets to support Sales teams with collateral, battlecards, and other tools.

Required:

• 8+ years of B2B product marketing experience, ideally in high-growth environments.
• Proven ability to strategise and execute with a focus on driving market success.
• Excellent communication and storytelling skills to inspire both internal teams and external stakeholders.
• Strong cross-functional collaboration, particularly between Marketing, Product, and Sales teams.
• Exceptional copywriting and interpersonal skills.

Details:

• Start Date: ASAP
• Duration: 4 months with potential to extend
• Rate: 80-90k FTC, depending on experience
• Location: Hybrid, 2 days per week in London office