Our client, a leading ed-tech company offering innovative training and apprenticeship programs to both B2B and B2C audiences, is looking for a highly skilled Brand Strategy Marketing Director to join their team for an 8-month contract. This role will focus on refreshing the brand and website, with a particular emphasis on the company's growing data and AI offerings.

You will report directly to the CMO to develop and implement a new brand strategy and lead the execution of the brand refresh across all platforms.

Key Responsibilities:

• Work closely with the CMO to refresh the company's brand's wording and visuals.
• Partner with an external agency to conduct a brand strategy review, collaborating with the CMO to define the updated brand positioning.
• Develop the strategy for brand collateral and lead the internal marketing team to produce high-quality assets.
• Manage stakeholder relationships and take responsibility for brand-related initiatives, alleviating pressure on the CMO's workload.
• Work with a project manager to ensure the smooth execution of the brand refresh internally, working across the design team to implement the strategy.
• Provide leadership within the marketing team, offering guidance on brand and collateral production, ensuring that all materials align with the refreshed brand vision.
• Contribute to the brand's overall positioning and messaging across various channels.

Key Requirements:

• 5+ experience in brand marketing, with proven experience working on a brand refresh, ideally with a mix of B2B and B2C experience.
• Proven experience working with creative agencies and branding agencies to develop impactful campaigns and brand strategies.
• Expertise in leading cross-functional teams and managing internal stakeholders to drive strategic initiatives.
• Strong project management skills, including experience working with project managers to deliver successful brand initiatives.

Details:

• Start Date: ASAP
• Duration: 8 months
• Rate: 80-95k FTC depending on experience
• Location: Hybrid, 2 days per week in London office