Bounce Back: Brand Strength and Strategy for Riding the Next Wave

With every economic downturn comes the inevitable upturn. Whilst the current situation poses many challenges and some businesses will find it difficult to recover, the companies that pull the right levers, consider the strategy and start building a long-term vision in time will be able to bounce back with a force.

Leadership teams at the forefront of the decision making of a company will inevitably already be looking to the next stage and considering the ways to succeed. Having a strong brand voice is an important factor to consider as well as ways of getting noticed in a noisy market.

In this sixth episode in our strategy webinar series, Tanya Hamilton-Smith and Alex Payne (of Sky Sport News) joined us to discuss a path for brand success, it’s importance, and how businesses can increase awareness for the bounce back. Tanya has a decade of experience working with global and domestic brands including HSBC, Kimberly-Clark and Mars, as well as strategy expertise gained from WPP, Omnicom and JWT. Alongside Alex’s media background from Sky Sports News, they co-founded ‘The Influence Room’ - a market-place tech business connecting brands, charities with ‘people of influence’. Together, they will be discussing strategic positioning and ways to make sure your brand resonates with the right people.

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Across this webinar series and to help manage the uncertainty caused by the global Covid-19 crisis, we cover insights from experts to help businesses overcome new hurdles, challenges and identify opportunities.

Browse other on-demand events from Freshminds:

• Ep.01: 'Planning Under Pressure' with Chris Paton - Access the recording

• Ep.02: 'Psychological Safety for Virtual Teams' with Mannaz Consulting - Access the recording

• Ep.03: 'Risk and Possibility: Building Resilient Supply Chains Through Covid-19 and Beyond' with Jon Key - Access the recording

• Ep.04: 'Red Teaming for Resilience' with Bryce Hoffman - Access the recording

• Ep.05: 'The Art of Plain Speaking: How to Communicate to Impress the People that Matter' with Charlie Corbett - Access the recording

• Ep.07: 'Out of Crisis Comes Clarity: Why Now is a Great Time to Innovate' with Dan Salmons - Access the recording

• Ep.08: 'Making a More Inclusive, Engaged and Profitable Consulting Business' with Deri Hughes - Access the recording

• Ep.09: 'Navigating IR35 for the Freelance Consulting World' Panel Discussion - Access the recording

• Ep.10: 'Building Diverse, Inclusive and Creative Consulting Teams' - Access the recording