Our client is a design agency specialising in creating exceptional brand experiences and digital solutions. As they prepare for the commercial launch of their newest innovation, they are looking for a driven Market Entry Consultant to help shape its go-to-market strategy and define its impact on the industries we serve.

You will play a pivotal role in determining the market readiness and positioning of the product. Collaborating with cross-functional teams, you will analyse market trends, engage with potential clients, and develop strategies to ensure its successful entry into its target industries, including defence, healthcare, and finance.

Responsibilities

• Conduct in-depth market research to identify target audiences, competitive landscapes, and industry trends.
• Engage with potential customers to validate the product's core use cases and features.
• Define the unique value propositions and differentiators based on research insights.
• Develop go-to-market strategies, including pricing models and positioning frameworks.

Requirements

• Bachelor's degree in Marketing, Business, Research, or a related field.
• Proven experience in market research, marketing strategy or product commercialisation.
• Strong analytical skills with the ability to synthesise data into actionable insights.
• Excellent communication and presentation skills.
• Familiarity with AI technologies or experience in industries like defence, healthcare, or finance is a plus.

Details

• Duration: 8-12 weeks
• Expected start date: February
• Location: Mainly remote, with some site visits
• Day rate: Up to £500Ltd depending on experience