Scoping Exercise for Pet Food Retailer to Inform and Fuel Growth into a New Market

Search - Offer - Project completion: 4 weeks

The requirement

Freshminds was briefed at the end of 2019 by a leading B2C retailer with an annual revenue of $100million. Our client was looking for new market opportunities to grow the business for an all-equity acquisition to be made viable.

One market of interest to our client was pet insurance capabilities, which was an area in line with the company’s mission and value proposition. They wanted to explore the different routes to market along with different operating models and benefits that came with expanding their services.

Our approach

Freshminds conducted a fast track high calibre screening process to find a strategy consultant who was highly experienced in insurance.

The team placed a consultant of 8 years’ experience to work directly with the CEO to help assess the size of the UK pet insurance market as a potential new revenue steam for the business.

"I was able to inform the CEO of the potential in this new revenue stream and also introduce my own contacts in the insurance industry to help pave the way for success"

Freshminds' Strategy Consultant

​The impact

Within 4 weeks, our consultant had explored the different insurance products and services for customers. He quantified the cost of the various options available and identified the risks and challenges of the sector.

He also introduced leading insurance companies to the client which helped pave the way to the expansion and overall success of the company today.

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